We have 30 years Jewelry marketing and Design Strategy experience. Major market: UK, USA, Canada, Hong Kong, China.

Vision: We believe Jewelries are not only for rich people, naturally, humans love beauty, like jewelry. Our store provides Elegant Jewelry where everyone can own!

By reducing cost and profit, we purchase diamond, Pearl and Gemstone directly from Global wholesalers and Cutting operation cost by moving our shop to the Internet and cutting the cost of showing our jewelry in retail shop.

Provide our professional experience to help people design a meaningful piece with their own jewelry style.

Mission: we understand your needs
•    Help customer create Unique Jewelry with story
•    Offer lower price and fine quality products
•    Create a platform to help customers develop relationship with love ones.

Core Values:
•    Passion
•    OTO customer service
•    Reduce customer’s expense more than customer can expect.